The Columbus Crew will kick off their 2015 season with a new logo. The MLS team unveiled the new badge Wednesday night during an event attended by dozens of fans, Mayor Coleman and the entire roster at the LC Pavilion.
The new logo features an outer circle with ‘Columbus’ on top and ‘Crew SC’ on the bottom. An inner circle features the number 96, the year the club was formed. The number sits on top of nine black and yellow lines, symbolizing the club’s membership as one of the 10 original clubs that formed MLS. The inner circle also features a black and yellow checkerboard pattern, symbolizing the club’s fan culture.
In addition to the new badge being revealed, Mayor Coleman and Columbus Crew SC Investor-Operator and Chairman Anthony Precourt announced that the club is investing $100,000 in a new authentic Columbus experience at Crew Stadium that will feature food, retail and artistic elements that reflect Columbus’ iconic hot spots such as German Village and the Short North. Details of this program and how people can contribute their ideas toward creating this experience will be released at a later date.
Precourt also announced that beginning in 2015, children living in the state of Ohio will be treated to a complimentary Crew ticket on their 11th birthday as part of a new program to grow the fan base and the club’s brand throughout the region. Details on how parents can register their child for this program will also be released later in 2014.
“What we are talking about is not just a new badge for our club,” Precourt said. “We want to show people that we are doing things differently, that we want to represent the pride of Columbus, and that we want to attract fans from throughout the region.”
