Walking into the back office of Conrads College Gifts you can instantly feel the store's 50 year history come to life.
There are autographed helmets and photos from coaches dating back to Woody Hayes, Earl Bruce, Jim Tressel, and John Cooper.
There are old photos of the original store and photos of Jack Cohen and his wife Violet.
The Cohen's are an example of the American dream. Neither went to college but built a business that became the oldest Buckeye gear store in the state.
"My parents came from nothing," Judi Cohen-Koval said.
After owning a small jewelry store in Zanesville, her father bought a small store on Lane Avenue.
"It was Conrad's jewelry and gifts on the main floor and my brothers and sisters lived above the store," she said.
The year was 1969.
"My mom said let's bring in some Ohio state stuff so the first thing that came in was glassware and it sold right away," she said.
The business started to grow. Thanks in large part to wins on the football field.
"My parents donated $100,000 to Ohio State because of this wonderful business we had," she said.
A business where her dad and Woody Hayes often chatted.
"At the time we had two leather chairs and he and woody would sit and talk about business and talk. My dad wanted to talk football, but he didn't want to talk football he just wanted to talk about the good old days," she said.
By now you may be wondering why this store is called Conrad's not Cohen's? Mr. Cohen thought Conrad Hilton was a successful businessman and thought if he called it Conrad's it would bring him good luck.
It did, and the family business became the go-to shop for Buckeye fans looking to find hard to get Buckeye gear for games.
Jack Cohen passed away seven years ago at the age of 88. His wife died two years ago.
The family says it's time to say good bye to the store and the siblings look to retire.
Judi Koval-Cohen says it's not easy after growing up in the store over the past 50-years.
"I did think it would last this long. I didn't think that it would end," she said.
While the store will close December 31, it's not completely leaving. A new store is open at Easton Gateway 4191 Worth Ave.