A recent study reveals everything from bikes to technology, even clothes, all cost more in the color pink.
A study by Boomerang Commerce shows a two to 15 percent price difference for products based on color.
The so-called "pink tax" refers to how women pony up more money than men, for comparable products and services. The Boomerang Commerce study shows that everything from children's toys, clothes, and electronics cost more when sold in the color pink.
The company analyzed 50 popular products at Target, Amazon, Walmart, Macy's, JCPenney and Bloomingdales. In every single instance, the pink colored item was the most expensive.
For example, bikes at Target cost $16 more in pink. Bikes on Amazon in pink cost $15 more. From toy laptops to a pink bottle cleaner, all are sold at a higher price.
Marley Nelson says while she knows pink isn't just for girls, she's happy to have a boy that prefers other colors.
“It would add up and even if it's just a few dollars, that's the cereal you're going to buy them, a few more dollars for their college savings account. Every single dollar matters when you have a kid. So seeing a price difference along a color or gender line is just ridiculous.”
Mom Kasey of two girls says she's happy her girls are tomboys.
“I don't know if it's unfair. It's capitalism, but it's foolish. If you're going to be the sucker that buys it, then you are [a sucker]. If everyone boycotts pink, then we won't have that problem anymore,” she says.
Her answer to the pink tax is simple? Buy blue.
According to Fortune Magazine, the retailers are to blame for the price hike. If a retailer sells more red bikes than pink bikes, the pink bike has to be priced higher to cover the overhead cost. That cost is passed down to us, the consumers.