COLUMBUS, Ohio — PepsiCo announced the launch of a new lemon lime flavored soda — Starry.
The new soda is now available in regular and zero sugar versions at U.S. retailers and food service outlets nationwide, according to a release from PepsiCo.
The demand for the lemon lime flavor has grown, prompting the release of the latest drink, the company says.
Starry hopes to better compete with Sprite, which is owned by Coca-Cola, and 7 Up, which is owned by Keurig Dr. Pepper.
"With STARRY, we were able to create a game-changing recipe with the perfect balance of lemon lime flavor and sweetness compared to the competition," said Danielle Barbaro, Vice President R&D at PepsiCo Beverages North America.
Multiple outlets report that Starry will replace the company's other lemon lime soda, Sierra Mist.
A PepsiCo representative told "TODAY" that Starry has "higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist."
Like Sierra Mist, Starry will be caffeine free. The soda will have a new tagline: "Starry hits different," PepsiCo said.
"At PepsiCo, we are hyper-focused on consumer centric innovation, and we know there's a strong demand for lemon lime flavored soda with the category continuing to accelerate," said Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America. "With one product dominating the category, consumers deserve another option…one that hits different. STARRY is bright, optimistic, and rooted in culture and fun."
