COLUMBUS, Ohio — Four new stores are coming to Easton Town Center later this year.
Bluemercury, Tecovas, Faherty and Rowan will open at the outdoor mall along with an expansion and new enhancements to Diamond Cellar.
The announcement of the new stores comes as Easton celebrates its 25th anniversary this year. Other new stores opened at the shopping center, including David Yurman, Golden Goose, BOSS and Breitling.
Below is the description of the stores opening this year.
Bluemercury — A cosmetic store coming to The Strand East.
With 176 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty experiences. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.
Tecovas — Western-style apparel coming to The Strand East
Tecovas is an Austin, Texas-based brand bringing the spirit of the west to a modern consumer. Handcrafting the best western footwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native western brand in 2015, serving customers through www.Tecovas.com and Tecovas stores across the country.
Faherty — Clothing store coming to The Strand
Founded in 2013 by twin brothers Mike and Alex Faherty, Faherty is a family-run business fueled by purpose and optimism. The brand’s goal is to build a new American legacy by creating high-quality, sustainably-minded, feel-good favorites that will bring joy to wear. Alongside the brothers is the third co-founder and Alex’s wife Kerry Docherty, whose legal background in human rights has armed her with success as the brand’s Chief Impact Officer. With Faherty’s passion for mindfulness and community integration, Kerry brings the lifestyle brand full circle with their acclaimed Sun Session programming, Native Partnerships, and many more campaigns and nonprofit partners dedicated to giving back.
Rowan —An ear piercing and hypoallergenic jewelry store coming to The Strand West
Rowan is an ear piercing and hypoallergenic jewelry brand with studios across the United States. Mom-founded and women-led, Rowan is built on the values of safety and celebration. Backed by a medical advisory board, each Rowan piercing is performed by licensed nurses to deliver the safest piercing experience for all ages. Rowan offers both needle and gentle hand pressurized device piercings alongside personalized aftercare. All of Rowan’s top-quality hypoallergenic jewelry is designed or curated in-house to ensure that every piercing stays healthy. At Rowan, every piercing is a milestone and every milestone can be celebrated with a piercing, or a new pair of hypoallergenic earrings.
