BRENHAM, Texas — Blue Bell ice cream and Dr Pepper are teaming up. The brands announced they have come together to create a new ice cream flavor: Dr Pepper Float ice cream.
In a joint press release, the companies said Thursday that the new product consists of Blue Bell vanilla ice cream "swirled together with Dr Pepper flavored sherbet." The new flavor is already available in all 23 states where Blue Bell is sold, the companies said.
"The best ice cream floats are made with Dr Pepper poured over a few scoops of Blue Bell," said Jimmy Lawhorn, Blue Bell's vice president of sales and marketing. "Why not put a spin on this popular treat and create our own version?"
The Texas-based companies said that Dr Pepper Float will be available through 2024 in pint and half-gallon sizes.
"Our Texas heritage is so important to us at Dr Pepper, and we are excited to team up with fellow Texas-born brand, Blue Bell, to create this new delicious treat," shared John Alvarado, senior vice president of Dr Pepper brand marketing. "We can't wait to provide our fans with another refreshing way to enjoy Dr Pepper."
This is not the first ice cream collaboration to take the internet by storm recently. Back in March, Hidden Valley Ranch and Van Leeuwen Ice Cream released a ranch ice cream flavor in honor of National Ranch Day.
📺 10TV+ is available for free on Roku & Amazon Fire TV: Stay up to date on what's happening in your community with a 24/7 live stream and on demand content from 10TV — available on Roku and Amazon Fire TV.
